Eau De Toast

"Unfashionable" toast fights back

Created by the country’s bakers to remind women who skip breakfast just what they’re missing out on, the limited edition fragrance ‘Eau de Toast’ is putting bread back on the catwalk this London Fashion Week.

The limited edition scent was created by The Federation of Bakers to challenge the fashion for bread-free diets. With just 80 calories per slice, bread provides (at least) 10% of the adult daily intake of protein, fibre, calcium, iron, copper, zinc and manganese. What’s more, the Government’s Nutrition Survey shows that people who eat the most bread, consume the fewest calories.


We received an overwhelming response and unfortunately the limited edition Eau De Toast samples are now sold out. If you weren’t lucky enough to receive an exclusive bottle, why not make your own aroma by lightly toasting bread at home?

Terms and conditions

The giveaway is open to residents of the United Kingdom, Isle of Man and Channel Islands aged 18 years or over at the time of application. There are 100 samples to giveaway and applications will be received from 00.00 on Friday 13th September 2013 and will close once the 100 samples have been ordered. Applications received after this point will be notified via email that they have not been successful. In order to receive a sample, entrants must complete and submit the information as indicated. The information will not be used for any third party communication and solely for the purposes of this giveaway. The perfume samples are 100ml bottles and contain the following ingredients: Aqua, Alcohol Denat, PEG-40 Hydrogenated Castor Oil,Parfum, Citric Acid, Potassium Sorbate, Sodium Benzoate which are all suitable for use on human skin. The perfume samples are flammable. Do not spray the samples near the eyes.

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